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 Hello! I’m Fiona, your PR guru & magic maker…

With 15 years in the PR industry under my belt, across agency and in house (including 6 years building and running my own PR agency), I now work as an award winning, industry leading PR Coach & Expert, supporting female entrepreneurs in growing their businesses through powerful and cost-effective PR.

Whether working 1-1 with clients to deliver strategic PR coaching via Zoom, in person strategy days or media training or via my hybrid group programmes including Boss Your PR Strategy and my PR Elevation Mastermind, I am here to support you in absolutely bossing your PR to enable you to increase your visibility, drive sales and grow your business.

I know my industry; inside and out. What I don’t know about PR for small businesses and entrepreneurs is not worth knowing. I know the unique hurdles and struggles women face in building businesses. I know small business. I know the juggle. (I also know neurodivergence.) I know the insight, training and support that you need as a female entrepreneur looking to make your mark.

If you’d like to learn more, let’s get to know each other…

I’VE WORKED WITH:

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I have worked with the likes of The BRIT Awards and Go Compare, have placed coverage in media including VOGUE, ELLE, Stella, STYLIST, Sunday Times Style, Red, The Telegraph and put product on celebrities from Lady Gaga to Pixie Lott and Lucy Watson. Now I am here to share everything I know with you.

I have created a course with Domestika, worked with BBC Studios, spoken for the likes of MODA, Enterprise Nation, Top Drawer and Small Business Saturday, featured in the likes of STYLIST, Guardian and Jewellery Focus and I am on a mission to get YOU visible.

Whether working with clients on a 1-1 basis or delivering training and coaching via my group programmes, my ethos is providing comprehensive and tailored support that is ALL about getting incredible female entrepreneurs and their businesses seen.

Clients and group programme graduates are regularly getting themselves onto the national and regional news, national and regional radio as well as into publications such as Woman & Home, The Telegraph, Women’s Fitness, Fabulous and Red.

It’s not just about the media though… incredible visibility results include speaking on stages for the likes of Mastercard and Adobe, launching successful podcasts, industry and entrepreneurship award wins, successful book launches and so much more.

“Fiona is the ultimate small business cheerleader. She’s helped me develop my PR Mindset which has contributed to so many positive outcomes for my business. These include: becoming a guest contributer for Forbes and others, paid engagements, national exposure, growing my followers, being approached by national publications to comment on retail matters and having a hugely successful launch of my new membership.”

Catherine Erdly, The Resilient Retail Club

 My Mission….

…is to democratise PR.

PR should be accessible, affordable and effective for every business, of any size.

I am giving you the tools, resources, training and support that you need to Boss Your PR.

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Work with me:

I hold nothing back when it comes to my work. I am dedicated to giving you the best of my experience as a PR pro, agency owner, entrepreneur and all round PR expert over the last 15+ years. Here are a few of the ways I can help you:

1-1 COACHING

Boss your pr strategy

PR Elevation mastermind

“Working with Fiona was a really wonderful experience which gave me the contacts, confidence, knowledge and experience to drive my PR game in the right direction.” 

Elizabeth Stiles, Fashion Brand Consultant

“Let’s face it… Fiona rocks and has made me feel ultra special and supported. She is fun, full of practical advice and terribly reassuring.”

Cai Graham, The Teen Parenting Expert

 Results:

My clients and group programme members are regularly achieving regional and national coverage across all sectors:

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15+

Years in the pr industry

I have over a decade in PR, 6 years of which were spent building and running a PR agency. There is nothing I don’t know when it comes to PR for start ups, entrepreneurs and small businesses.

 

100+

1-1 clients ACHIEVING incredible results

I have worked with scores of inspiring female entrepreneurs at all different stages of building their business from pre launch to 10+ years of business growth behind them.

 
 

1000s+

women taught through workshops & speaking engagements

Through my webinars, workshops and speaking engagements I have reached hundreds of women; opening up the power of PR and sharing tips and tricks to get started. There are over 1000 students on my Domestika course alone!

“My session with Fiona was brilliant informative, fun and her guidance was amazing! The follow up was really detailed which I liked. I still refer to these documents months later! They act as a roadmap for me and has helped me to create my own PR opportunities. Fiona gives such a high level of support and I absolutely recommend working with her”

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“I didn’t have a clue about PR but was, and remain, unwilling to pay for an agency. Fiona offers a service that lets you take charge of your own PR but puts you in the right direction and on a sure footing. She has been an unrelenting cheerleader who checks in on me monthly, sends me things she thinks I should apply or respond to, and keeps me focused. It was some of the best money I could have spent and has let me feel confident in a field I was completely clueless about.”

  • jen brown, meet you at the barre


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“Amazing! I’ve wanted to focus on PR for myself since I started consulting 18 months ago but it’s so hard to tell your own story in a compelling way! Sitting with Fiona, she gave me the space to talk it through and come up with new angles that journalists would engage with!

  • Elizabeth Stiles, Brand consultant