1-1 Strategic PR Coaching:
Get me, an award-winning PR Expert, on your team for 3 or 6 months as your own personal PR Guru and strategic whizz.
With my 1-1 Strategic Coaching option, you will be bossing your PR with me by your side every step of the way.
Are you...
An entrepreneur or small business owner who doesn’t know how PR can help?
Just using social media? Have you put all the eggs in the instagram basket and now stopped getting the same results and traction?
Going round in circles doing the same promotional activity but not getting anywhere?
Feeling frustrated, failing, stuck and uninspired?
At a growth ceiling and unsure how to move forward and where to go next?
Doubting yourself and your business? Wondering why the media would feature you or being scared to be taken seriously?
Not knowing where or how to start when it comes to effectively PR-ing your business?
WOULD YOU….
Love to be clear on your PR Goals and how they will support your wider goals for business growth?
Love to feel in control of how you promote your business and effective in doing so?
Love to see your product or offer in {INSERT MAGAZINE TITLE HERE}?
Love to be reaching your target audience through high octane media coverage?
Love to be seeing your audience grow and sales follow?
Imagine being able to achieve these results for your business!
Together we can make it happen.
I understand how daunting the thought of tackling your own PR can feel. This is why this option covers ALL bases for you as I become part of your team to share my 15 years worth of PR experience to turn you into a PR Superstar and accelerate your business success.
With ALL of my PR coaching, I keep you accountable on the PR actions that you need to be taking for you and your business. I will provide support and guidance in every aspect and I will be a creative sounding board for you when it comes to creating your press releases, pitches and approaches.
how does it work?
I don’t do the do. If you want to outsource your PR, I’m not the gal for you.
If you want to be in control of your PR, to know how to do it and to have the power to create incredible results long after our tenure together, then I’m the one for you.
I work with you to visualise what PR success can look like for you, share the who, what, where, how and why of PR, to create a comprehensive bespoke PR Strategy AND to help you action it through continued teaching, coaching and provision of tools and resources.
Who is it for?
Regardess of your sector, the audience you serve or how long you’ve been in business, I can help you.
I need you to be ready to invest time and energy in the coaching process and to take action to create PR results for your business with my guidance.
what to expect:
Once we have confirmed the date and time of our initial creative Zoom session, I will send you my preparatory questionnaire to find out more about your business in your own words ahead of our session and raise an invoice
Following our first session I will start work on your bespoke PR & visibility Strategy for the agreed timeline of 3 or 6 months.
I will also create a comprehensive list(s) of direct media contacts that we will look to approach as part of your PR & Visibility Strategy
Once this has been completed and share with you, we’ll have our first strategic coaching session together to get you started with the first wave of PR action.
You’ll have continuous access to me via email for the duration of our timeline together but we will also have fortnightly/monthly coaching calls to ensure continued and focussed action in line with your PR strategy.
I will continually be on hand, sharing opportunities, providing guidance and keep you accountable to those goals you’ve set for your PR and your business.
What are the details?
An initial 1-2 hour creative zoom session - brand deep dive into your brand, your timeline for the coming months and wider plans and business goals
The creation of a 3 or 6 month comprehensive, bespoke PR & Visibility Strategy - including, aims, target media, actionable timeline, routes to visibility, guidance, examples, templates and more
Fortnightly coaching calls - 30-45 mins each where we check in, reference the strategy and look at the ongoing actions to be taking
Ongoing email support
Access to relevant media alerts + opportunities
The investment:
3 Months: £2495.00
6 Months: £4295.00
(split payment options are available on all timeline durations)
Together we will work on increasing your visibility on all fronts - media, podcasts, guest writing, speaking, collaboration etc.
We will work together on the PR process; pitching, contacts, messaging etc. I will be completely in your corner and on hand to support you in getting visible.
get in touch:
Get in touch to express your interest - we can have a discovery call or iron out details over email (whatever your preference):
MY CLIENTS’ RESULTS REALLY DO THE TALKING…
The Telegraph, Tatler, HELLO, Conde Nast Traveller, The Independent, Sheerluxe, Metro, Evening Standard, STYLIST, Woman & Home, Real Business, Forbes…
what coaching clients say:
“I didn’t have a clue about PR but was, and remain, unwilling to pay for an agency. Fiona offers a service that lets you take charge of your own PR but puts you in the right direction and on a sure footing. She has been an unrelenting cheerleader who checks in on me, sends me things she thinks I should apply or respond to, and keeps me focused. It was some of the best money I could have spent and has let me feel confident in a field I was completely clueless about.”
“If you’re not sure if PR can benefit your small business, I’m here to tell you that it absolutely can, and will, and there’s no-one better than Fiona to show you how.”
“Fiona has always been in my corner and as woman working on her own - that’s gold. It feels like Fiona is always there for me - and for that I love her to bits.
Since I started working with Fiona, I have made my website more PR friendly. I have appeared in national newspapers, I have appeared on a number of guest podcasts. I have launched my own podcast. I have spoken at my first conference and since booked additional speaking work.”