HOW TO WORK WITH INFLUENCERS
What’s the deal with influencers? Why is everyone talking about them? How do you get in on the action? There are a myriad of questions and that’s OK, because it’s a fairly new evolution on the PR spectrum.
I’ve worked with social media influencers and celebrity influencers, across various digital platforms as well as through print media and public appearances. I’ve connected clients with, and placed product on, the likes of Lady Gaga, Lucy Watson, Binky Felstead, Georgia Toffolo, Pixie Lott, Dawn O’Porter, Doina Ciobanu, Tamara Kalinic and more. Each influencer should be targeted because they fit the ethos, ethics and embodiment of your brand.
Depending on your business, influencers can become a really valuable part of your PR outreach. Influencers have the power to influence their followers, aka their community, with minimal effort, thus giving maximum results for the businesses they work with.
It’s a great way of engaging very potently with your target audience and also a great way of creating new content - especially if you’re able to work directly with the influencer in a way that grants you permission to use any content across all of your platforms.
If you want to learn more sign up and join The Collective now to get access to a host of amazing resources as well as training bundles on elements such as working with influencers, getting onto celebrities, gaining that crucial social media mention and getting into print media, getting visible and generally elevating your business success.
