So, I talked at #GTGLIVE18 about how PR can be an incredible tool for upleveling your business. Blah Blah, yes I’m still talking about it ;) but I’m going to give you a cheeky insight into some of the value I shared in my talk.

I’m a talker, especially when it comes to PR *in case you didn’t already know* so to whittle my chat down to an hour for a traditional Powerhour and then to condense it into 35 minutes for my #GTGLive18 presentation, the challenge was ON! So, I chunked it into 3 elements:

Being Visible
PR State of Mind
Feeling the Fear

Here are some key takeaways from each of these sections:

BEING VISIBLE:

Position yourself as an expert in your field
Share your expertise wherever you can
Make yourself part of your social media and website
Network and connect with your target audience wherever and however you can

PR STATE OF MIND:

The aim is for you to never read a magazine in the same way again.

Familiarise yourself with the media - Opportunity can be found anywhere
Be ready to switch into PR mode with your PR toolkit
Developing an understanding of the media and how you and your business can fit into the landscape
Use the language from your target magazines to tailor your content

FEELING THE FEAR:

PR is scary, but so is breaking away from the security of a 9-5
Keep in mind that you are your own USP
Don’t let yourself get consumed by comparisonitis
You have your own story to tell so don’t do yourself a disservice by not getting visible

If you’d like to know more about any of this, take a look at my events page to find out when my next workshops/talks are or read more about working with me here.

KICK ASS WITH THESE PR POWERHOUR TIPS FROM #GTGLIVE18