PANTONE COLOUR OF THE YEAR 2020 - CLASSIC BLUE
IT’S HERE! The Pantone Colour of the Year for 2020 is ‘CLASSIC BLUE’ (PANTONE 19-4052)!
Pantone describe the choice as “a reassuring presence instilling calm, confidence and connection.”
“Associated with the return of another day, this universal favourite is comfortably embraced.”
Given the current political, social, environmental and economic turmoil across the world at the moment, Pantone have opted for a shade of calm and stability; a dependable constant in contrast to the lives we live.
So, if you’re a business, how do you use this information? Well, can you look at introducing elements of this colour into your collections or designs for the coming year? Is there anything you produce or offer that will tie in with this theme?
If you are a designer (graphic or interior), a fashion brand, interiors brand, accessories brand or a creator of anything visual, then the Pantone Colour of the Year could be an opportunity for you.
Top Tips on how you can make the most of it:
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If you have any products that tie into this colour/theme, create a 'product page' (join the membership to access the Press Release training module for examples)
Send out product page to relevant media contacts
Include Pantone 'Classic Blue' in the email subject - demonstrate right from the beginning of contact that you are on trend with your content
Ask in your email (or on the phone) whether said journalist is planning on creating shopping pages/content around this topic and make clear that you'd love to help where possible
If you have expertise in the following fields, think about how you can exploit this: colour psychology, fashion, interiors, design - what does the colour mean, imply, stand for, why is it popular, why do we think Pantone have chosen it, what does it mean for 2020, what else do you expect to be seeing in 2020 as a development on this theme...
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There is opportunity here to be proactive but there will also be reactive opportunity journo requests on Twitter and media alerts coming through my membership and make sure that you make the most that this opportunity could provide for you!
Pantone was founded in the 1950s as the printing company in New York but is now based in Carlstadt, New Jersey. Since 2000, it has chosen a colour of the year decided from trend-forecasting research performed by the Pantone Color Institute.
The annual colour, which is announced each December, is chosen based on "what is taking place in our global culture at a moment in time".