BRAVE & BRILLIANT PODCAST EPISODE 5: NAMING AND BRANDING YOUR BUSINESS - WITH THE BESPOKE BRAND DESIGNER

In this episode, Laura and I talk to Cathy Allenby, The Bespoke Brand Designer, about why building the perfect brand identity is so important for your business.

“You should love your brand identity. You should feel really proud to hand out your business card to anyone and everyone you meet.” - CA

In this episode Laura, myself and Cathy discuss how challenging naming a business can be, and the golden rules for coming up with something perfect, what the key components behind building your brand identity should be, the importance of clarity and consistency throughout your branding, and how this builds trust with your customers and clients. We also look at the important topic of rebranding - and knowing when it’s time to up your game and give your customers a better brand experience. 

“If you don’t love your brand identity, who will?” - CA