Case Study:

PR Training, 12 Month Strategy Creation and Coaching

Cai graham, Teen Parenting Expert…

Cai & I started working together in 2019 and it has just been an absolute joy of a process.

Cai signed up to my 12 Month Strategy Creation option which also included an initial in person training session and 4 x 1 hour coaching call session follow ups.

In many ways, Cai is a perfect candidate for PR. She’s witty, passionate, incredibly knowledgeable and absolutely ready to get herself and her work seen. That never means that it’s going to be a straightforward process though.

With Cai’s story and experience there was so many directions that we could go in when it came to getting her visible, so it was a great, dynamic brainstorm session when we worked through the PR training and deep dive into the brand and messaging.

Some of the visibility elements that I worked into Cai’s bespoke 12 Month PR Strategy included expert positioning within the media, public speaking and podcasting.

Since she started her PR journey with me, Cai has positioned her expertise in various national media including the Metro and The Express. She has written guest articles for parenting and family media. She booked her first speaking gig and more subsequently. She has guested on podcasts and has also launched her own Top 10 charting parenting podcast.

She did all of that. Those are her results that she was able to create and achieve once she had strategic structure, support and PR path to follow.

These are her words:

“Let's face it … Fiona rocks and has made me feel ultra special and supported. The one to ones and coaching calls we had together were fun, full of practical advice and terribly reassuring.

Fiona has always been in my corner and as woman working on her own - that's gold. We need help when we wobble and cheers when we soar. It feels like Fiona is always there for me - and for that I love her to bits.

Since I started working with Fiona, I have made my website more PR friendly. I have appeared in national newspapers, I have appeared on a number of guest podcasts. I have launched my own podcast. I have spoken at my first conference and since booked additional speaking work.

I would absolutely recommend working with her!”

If you want to know more about how you can up-level your visibility like Cai has been able to, email me at bossyourpr@gmail.com or book in a consultation call: