Case Study:

PR TRAINING, 12 MONTH STRATEGY CREATION AND COACHING

CATHERINE ERDLY, RETAIL EXPERT, RESILIENT RETAIL CLUB…

 
Untitled design-83.png

Catherine & I started working together in 2020, not long before the first national COVID-19 lockdown.

We met when we were both presenting at Top Drawer 2020 and then started a conversation about how PR could help increase Catherine’s visibility as a retail expert.

Catherine has absolutely SMASHED her visibility objectives and is now a ‘go to’ when it comes to small business retail; her results have been incredible.

We spent a few hours in the Tate Modern looking at her business, what kind of work/life balance she wanted to achieve, what areas of expertise she wanted to highlight and where she wanted to be seen by her target audience. I then created a bespoke 12 Month PR Strategy included which expert positioning within the media as well as public speaking and podcasting.

By June (just three months in!!), Catherine said to me… “Several things I've got in the pipeline that are definitely as a result of having done a tonne of PR outreach since lockdown started. Oh and several clients who said they've seen me "everywhere"! So I'm certainly feeling quite evangelical about PR too!”

Since we started working on Catherine’s visibility, she has been able to position herself as a leading retail expert.

This started with a Resilient Retail Online Summit she conceived and ran at the beginning of April 2020 to support independent retailers and it was a phenomenal success. This inspired a subsequent rebrand from Future Retail to The Resilient Retail Club as Catherine launched her invaluable membership platform for independent retailers.

Spring-boarding from the Resilient Retail summit, Catherine delivered an incredible amount of webinar sessions for platforms like E Nation and Small Business Saturday. She wrote a number of guest articles for Real Business. She provided comment and expertise to articles on Retail Gazette and The Sun. Then she was approached about becoming a guest writer for Forbes.com.

She has been on BBC Radio 4, talking about the lasting impact of COVID on retail. She has spoken for countless trade shows and fairs. She has guested on podcasts and has also launched her own successful podcast for independent retailers.

These results are all hers. She has been able to create incredible results and achieve huge visibility for herself and her brand through strategic PR coaching.

These are her words:

“Fiona is the ultimate small business cheerleader and I've absolutely loved working with her on my PR.

Thanks to her enthusiastic guidance, I've got a lot more focused and strategic about how/why I want to outreach to other organisations. She's helped me develop my "PR mindset" which has contributed to so many positive outcomes for my business. These include: becoming a guest contributor, paid engagements, national exposure, growing my followers, being approached by national publications to comment on retail matters and having a hugely successful launch of my new membership.

If you're not sure if PR can benefit your small business, I'm here to tell you that it absolutely can, and will, and there's no-one better than Fiona to show you how.”

If you want to know more about how you can up-level your visibility like Catherine has been able to, email me at bossyourpr@gmail.com or book in a consultation call: