Case Study:

one-to-one PR Coaching

Elizabeth Stiles, Fashion brand consultant

Elizabeth & I first worked together in 2019 and she is just incredible. What she doesn’t know about the fashion industry is not worth knowing, so it was brilliant to work with her on communicating that knowledge.

We did a combination of in person and zoom coaching; working on the core messages that Elizabeth wanted to communicate, what she wanted to be known for and where she was going to be able to reach her target audience.

Together, we crafted a series of pitch templates, outlined the highlights of Elizabeth’s experience into a concise bio, worked on various content angles that could work as guest articles, what kind of stories she could be providing expert comment on and what media she should be targeting.

Since then she has pitched to titles that she would never have felt able to. She has been featured as a guest expert by Drapers, she has spoken at the Drapers sustainability summit, she has started guest writing for various independent magazines that speak right to her target audience and she has been approached by one of the most recognisable business media outlets to become a possible contributor. Hush hush.

These are her words:

“The one to one session I had with Fiona was amazing! I’ve wanted to focus on PR for myself since I started consulting 18 months ago but it’s so hard to tell your own story in a compelling way. Sitting with Fiona, she gave me the space to talk it through and come up with new angles that journalists would engage with!

The follow up was fantastic - really detailed but also not too overwhelming and she’s also a wonderful cheerleader online which is invaluable when you’re having a down day or start doubting yourself.

Fiona is genuinely a kind soul who’s so supportive getting you really fired up to share your story with the world! She gave me the contacts, confidence, knowledge and experience to drive my PR game in the right direction! I’ve already written an expert guest article for Drapers.”

If you want to know more about how you can up-level your visibility like Elizabeth has been able to, email me at bossyourpr@gmail.com or book in a consultation call: