Case Study:

PR TRAINING, 12 MONTH STRATEGY CREATION AND COACHING

felicity wood, yoga teacher and coach, felicity wood yoga

Felicity & I started working together in Spring 2021.

We connected online and my work with clients in the Health & Wellness space led Felicity to exploring PR Coaching with me.

Felicity has since beautifully developed her positioning as a yoga expert and her results have been incredible.

Our initial session was spent looking at her business, what kind of work/life balance she wanted to achieve, what areas of expertise she wanted to highlight and where she wanted to be seen by her target audience. I then created a bespoke 12 Month PR Strategy which covered expert positioning within the media as well as content ideas for social media and other areas of visibility.

Since we started working on Felicity’s visibility, she has been able to position herself as a true expert in her field.

Once of the first PR results came through in none other than Women’s Health! Felicity’s expert comment was included in a brilliant online article detailing everything you need to know about yoga as a beginner. A guest article in The Homeworker magazine followed, which shared Felicity’s experience in the field of breathwork. There were also articles and mentions in the likes of the Metro, Women’s Fitness, Top Sante, Marie Claire, Health & Wellbeing, Stylist, The Telegraph as well as an expansive guest article in Natural Health magazine.

This breadth of media results meant that Felicity was able to position in front of warm audiences receptive to nurturing their own health and wellbeing (readers of Natural Health, Women’s Fitness etc) as well as a more general lifestyle audience with the likes of Stylist and The Telegraph.

These results are all hers. She has been able to create incredible results and achieve huge visibility for herself and her brand through strategic PR coaching.

We worked heaviliy on Felicity’s PR and visibility but we also explored how she could develop her business and creatively discussing her marketing activity and owned media positioning.

“I felt very supported throughout the coaching process. It was great to discuss topics beyond PR as I always found that Fiona added value (e.g. suggested things that I hadn't thought about). It was great to know that she was always on hand to answer questions and give feedback.”

These are her words:

“My year of coaching with Fiona was well worth the investment. Having regular sessions with her kept PR high up on my priority list which resulted in some great coverage. She expanded my knowledge of PR and increased my confidence, and this has left me feeling equipped to now continue on my own. In our sessions we covered a wide range of topics, all of which overall have had a really positive impact on my business. Fiona is great to work with, really supportive, knowledgeable and passionate about what she does. Thank you so much Fiona!”

If you want to know more about how you can up-level your visibility like Felicity has been able to, email me at bossyourpr@gmail.com or book in a consultation call: