2022 Social Media Trends from Top Drawer

Last week I had the absolute pleasure of hosting a panel talk at Top Drawer covering some of the top predicted social media trends for 2022, so I thought I’d share some of this insight with you on The PR Spotlight.

In the session we covered 10 tips but I’ve skimmed from this to give you 3 that I think are most relevant to my mission here on the PR Spotlight and that is getting you and your business visible with savvy use of PR!

TREND 1: Reaching New Audiences Will Become A Primary Goal For Brands

The key consideration here is to work towards continued growth of your audience.  You want to avoid stagnating.  Yes, you will have those in your audience that are loyal, repeat customers, but you want to avoid over-saturation of your audience by consistently growing and replenishing the breadth of people you are speaking to.

I’m sharing why this is important and how you can can avoid this over saturation and maintain a steady growth of your audience.

TREND 2: Video & Live Content Will Continue to Dominate Across All Channels 

This will be no surprise to anyone; video content is on its way to dominating social media.  We only need look at the in-app developments coming from the likes of Instagram and Pinterest to see how heavily weighted towards video content these platforms are becoming.  Instagram brought in reels in order to compete with the explosive growth TikTok has seen through the pandemic.  The Head of Instagram, Adam Mosseri, said last year that the focus for the app moving forward is creators, video, shopping and messaging, with photos falling slightly out of favour.  Live streaming is also continuing to grow across social platforms, with live streaming expected to make up almost 20% of ALL internet traffic this year. 

I’m sharing some things to consider when you are getting going with video content as well as some top tips.

TREND 3: Influencer Marketing Will Continue To Soar 

Influencer marketing has long been a consideration when it comes to brand promotion.  The aplimfication of this trend can be seen from both perspectives. Not only is there the sheer rise in the number of influencers on social media, but there’s also an increase in marketing spend on influencer marketing by businesses.  

Investing in influencers is much cheaper than running paid ad campaigns, and yet it delivers good results. Moreover, influencers can help marketers achieve a variety of marketing goals and not just generate leads. These are the two main reasons why it has become so popular and is continuously getting stronger and bolder.  

Wondering where to start with influencers?  Wondering if they are right for you?  Take a listen for some actionable starting points.

Let me know what you think of these trends.  Are you seeing them come to fruition?  Are you thinking about how you can work this thinking into your social media marketing this year?