GUEST WRITING - SHARE YOUR EXPERTISE
Guest writing is something I’ve spoken about on the blog before but it’s something I’ll keep talking about because it is such a great way of getting in front of your target audience and sharing your expertise with them.
Guest writing, guest blogging, social media, they are all channels for you to share your knowledge, give value and educate an audience.
Educating your audience is a HUGE part of PR, especially as a service provider or niche product. You need to communicate exactly what it is that you do and why your ideal client absolutely needs to buy into you. Education allows you to share your value and to convince them that you can solve their pain points and provide them with the perfect solution.
If I have a client who is an expert in their field, I will almost always suggest they explore guest writing as a way of getting visible. I like to try and practice what I preach as well so I thought I’d share a few of my most recent pieces of guest writing:
In Essence - Journal of the International Federation of Professional Aromatherapists:
I was asked to contribute to the journal after working with Caren Benstead on a PR training session for the IFPA Facebook Group. I expanded on the training I delivered to create the article, Creative ways to boost your business.
First published in In Essence Vol. 18 No. 1 — Autumn/Winter 2019
Parents in Business Magazine:
I think this is the second time I’ve contributed to the Parents in Business Magazine. This time I’ve written about the art of self promotion and how important it is that we work to put ourselves on the front line of our business and be our own best cheerleader.
The issue can be bought/read here: https://www.parentsinbiz.co.uk/parents-in-business-magazine/
Parents in Business, Issue 7, February 2020
The Homeworker Magazine:
This is my third article for The Homeworker and in this article I’m covering leveraging your PR wins and maximising the value that they can give you. Previous articles for The Homeworker have covered writing a press release and creatively promoting your business in the run up to Christmas.
You can subscribe to the digital magazine here: https://www.thehomeworker.com/magazine/
The Homeworker, Issue 5: 2020 Vision
If you want some guidance on where on earth to start when it comes to guest writing, just pop me an email: bossyourpr@gmail.com