SEPTEMBER VISIBILITY KICK

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I cannot believe that September has come around again!

For me, it always feels like a month for a fresh start, a new focus.  The Summer always feels a bit flakey whether you have little ones who are on school holidays or not, so I find September to be a welcome turn of the tide. Of course, this year we’ve had the disruption of COVID-19, which is still leaving us battered and bruised.

However, we can still use September as a time to think about fresh ways of moving your business forward.  How about some easy to action ideas that you can put into play to ramp up your visibility as we find ourselves on the inevitable hurtle towards Christmas?  So, to help you out, I've put together a little list of suggestions to support you over the next few months, in taking steps to boost your visibility and get noticed ahead of consumerism's BIGGEST hit point of the year.

  • Start thinking about Christmas promotion (if you’re not already) - who are you wanting to target and how are you going to target them?

  • Join my membership and get yourself fully trained up on all things Christmas PR; How you can tap into the gift guides, seasonal hooks and the types of conversations you should be having/angles you could be pitching.

  • Set yourself a goal to do one thing each week that moves you closer to visibility

    • New photography

    • Connect with a journalist

    • Reach out to an influencer

    • Book onto a virtual Christmas Fair

    • Look at pop up shop spaces

    • Collaborate with a like-minded business

    • Join a networking group or online business platform

    • ... the list is endless, but just take one step at a time.

  • Have you got a key Christmas offering that you are to promote across social media?

  • Have you thought about what angles you might use to encourage people to 'buy in' to your brand over the festive season? You don't just have to be product focussed to make the most of this season.

  • Is your website optimised to make the most of the Christmas period? Is it easy to shop on? Is it easy to navigate? Are your returns and deliveries policies clear to access? Are you going to make your final Christmas delivery deadlines clear as we get closer to C-Day.

Just a few points for thought.

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Are you looking for a little extra support to get you kicking into gear for Christmas? Or maybe just looking for a bit of a visibility drive to kick start the final quarter of the year?

We can get tailored and really work on your target audience and prospects for coverage with a 1-to-1 session.

Get £20 off my 1 hour Spark Starter calls. Normally £120 but just £100 with the discount!

Code: CHRISTMAS

Discount valid until midnight on the 30th September

Fiona Minett