GET READY FOR CHRISTMAS!
Click to watch my latest IGTV
So I am going to talk about Christmas. Yes. I'm already there. I'm desperate to put my tree up and get the house all Christmassy because after this year Christmas can't come soon enough.
However, there's still a good amount of time for you to position your product or offer for Christmas and I want you to be making the most of this retail hook.
So much has been canceled, so much has been affected this year, I think I think we can bet that Christmas is going to be one thing that isn't cancelled.
It's going to happen in some capacity and you can really claw back ground on your sales and in trying to hit those targets for this year, despite everything that's gone on.
So I want to give you a few pointers to get you started and show you that there is still so much scope for you over the next few months as we as we hurtle towards Christmas.
So I want to talk to you about a few points….
I want to talk to you about media. Now in the media world PR for Christmas starts in June/July, so this is when brands and PR agencies will showcase their Christmas offer to the media. Now, not all of the media will start their Christmas gift guide content (or general Christmas content) at this point but it sets the tone.
The way it breaks down is that you've got long lead, which is monthly magazines, which includes titles like Tatler, House Beautiful, Ideal Home - anything that comes out monthly is a long lead magazine.
You've got your short lead magazines, which are weekly. Think Woman’s Weekly, Stylist, Woman, Sunday supplements.
And then you've got your short lead immediate which is online, any digital platform, bloggers, influencers that kind of thing.
The long lead, monthly media typically work three to six months in advance. So in July, they really are looking at Christmas and would be working on their Christmas content through July, August, September. I do remember working with ELLE on their Christmas gift guide early October one year, but that really is as late as it gets with long lead.
Short lead will be, more often than not, starting their gift guide content September/October and online can run anywhere from now until the last delivery days before Christmas.
So there is plenty of scope now. Yes long lead will be coming to a close soon but there are still still opportunities out there. Just yesterday, I had details of the Living Etc Christmas content come through to me.
Still mileage there!
There will still be mileage for short lead and there is still plenty of mileage for online.
So if you are wanting to tap into the power of the media ahead of Christmas if you are wanting to get your product and your offer seen by your target audience through the media then let's book in a one to one session to really get you powering on that front.
Now, another thing to do is to keep tabs on #journorequest on Twitter and Linkedin see what's coming through.
And finally…
Maintain visibility over the next couple of months. When you get busier coming up to Christmas the tendency will be to kind of drop off social and to focus on serving the customers you've got, packing your orders and all of that jazz, but do not lose visibility, keep telling your story, keep telling the story of the product.
Tell your story, to sell. Remember the know, like and trust factor.
The more people know you, they build up trust, they build up loyalty and then purchase from you.
You'll be at various stages of that cycle with various aspects of your audience, which is great, but make sure that you're pushing people through that cycle.
That you're giving them enough information for them to start to warm to you, for them to start to understand what you're about and understand what your product is about.
Really really stay visible,
There's three months until Christmas. So stay focused, stay visible.
And if you are ready to really nail the next few months, to really maximise your visibility coming up to Christmas, to get into those Christmas gift guides, to get talking about Christmas, get sharing your expertise...
Maybe you're a stylist and you can talk about the ideal Christmas table layout, the ideal Christmas decor how to festive up your house on a budget. Maybe it's about mindfulness/Wellness through the Christmas period and how to deal with any anxieties that arise through Christmas.
It's not just product. Christmas can apply across the board
….
NOTE: text taken from a transcription of an IGTV recording - using ZUBTITLE.