How to leverage the Pantone Colour of the Year

IT’S HERE! The Pantone Colour of the Year for 2022 is Very Peri, a vibrant blue-purple.

It's the first time that the Pantone Colour of the Year is a brand new colour. 

'We are living in transformative times,' say Pantone. 'Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.'

Encouraging personal inventiveness and creativity, Pantone describe Very Peri as a 'dynamic periwinkle blue hue with a vivifying violet red undertone'. It blends the faithfulness and constancy of blue with the energy and excitement of red.

In this episode I'm going to show you how the Pantone Colour of the Year could be an opportunity for you.